CHIVAS Unveils Blanche Bailly As New Brand Ambassador

Blanche Bailly has entered the history books as she has officially been unveiled as CHIVAS’ first female Brand Ambassador in Cameroon. The Premium whisky brand Chivas Regal has recently unveiled 5 unique cultural stars as its brand ambassadors in Cameroon.

These past years, Blanche Bailly has worked her way to being one of the most recognized and celebrated urban musicians in Cameroon and Francophone Africa. Associating Chivas with such a prolific pop culture figure, who has proven herself over and over, shows how the brand identified its core values in her dedication to her craft.

The whisky company revealed Blanche Bailly as new ambassador for the brand yesterday, on the 7th of July 2022. Following a Press Conference that took place at ONE ROOFTOP Bonapriso -Douala. Blanche Bailly joins other influential cultural stars like Mic Monsta, Rostou, Numerica and Prince Essaka as Chivas brand ambassadors in Cameroon.

The brand ambassadors who were dubbed as the new régals are a group of youthful yet powerful individuals who have exemplified a true measure of success by hustling and pulling along others with them.

Along with Blanche, CHIVAS is partnering with 4 other Cameroonian New Regals who embed the fact that young Africans do not have a set predefined path to success. These New Regals are successful in their domain due to their hustle and not by treading the traditional path mapped out by society. They are Mic Monsta, Rostou, Numerica, and Prince Essaka.

Meet the New Régals;

Award winning rapper Mic Monsta 

Mic Monsta is a Cameroonian rapper that is morphing into one of the most successful rappers of his generation. After a brief stint under an independent music label and then as an independent artist he has been able to build Kwata Music, one of Cameroon’s fastest-rising rap labels. In true New Regal style, he brought along acts like Dreadyy Christ and the hip hop group, Torch City.

Entrepreneur Rostou

Rostou is the founder of the urban clothing label “Frenchkind.” A true lover of the urban music culture, Rostou has collaborated with music acts and works with young designers and creatives to build FrenchKind int

Afropop Singer Numerica

Numerica is a unique genre singer and performer. Drawing influence from Coupé Décalé, Azonto and Afropop, he defines his musical style as Kwatt’n’Bf. He drives a community of life and dance lovers and always triggers a ‘Regal’ lifestyle via his songs with dance  challenges often adhered to be many. He recently signed with Keyzit and is preparing his return to the scene with great projects.

Entrepreneur/Douala Prince Essaka

Prince Essaka is a well-known cultural entrepreneur and lifestyle entertainer who has been promoting Cameroonian culture. He has also been involved in various musician’s careers in Cameroon, helping them reach the top.

And Singer/Entrepreneur Blanche Bailly as the newest Regal.

As earlier mentioned New Regals is the influencer platform that connects Chivas to culture by committing to, celebrating, and supporting members of the HUSTLE GENERATION.

The New Regals seeks to reward a generation that knows how to hustle and pull along others with them. This generation wants to be happy and content with themselves, and they work very hard to do so. For them, reaching their goals and objectives is not the final goal, but a pedestal from which they can help others to succeed

The brand manager for Chivas Regal Cameroon took the mic expressing how pleased he was to be associated with these extraordinary individuals. Noting that the New Regals embody the essence of the Chivas brand. He also made mentioned of the fact that real success is attained by being a blend of various powerful intrinsic characters just like their whiskey.

By signing Blanche Bailly, the brand has proven once again that they have Cameroon on lock not just in refreshment but in music too.

Blanche has stood in her unique way in her industry. As a female independent artist with no label to back her, she has proven her worth, and in so doing laid down a blueprint for other artists to emulate. On the path to success, she has brought along with her: dancers, choreographers, stylists and the many invisible hands via which the industry thrives. She gainfully employs many young women in the hair salon and the clothing store which she owns. She has also given back to her hometown, Kumba, by assisting orphans and other vulnerable groups.

The activities with the New Regals started in October 2021 with the “Chivas Venture x Imane Ayissi” project, which marked the collaboration between Chivas and the renowned Cameroonian fashion designer Imane Ayissi mentoring 4 upcoming fashion designers to create custom-made outfits for 4 New Regals. This was followed by the CAN, and finally, in May 2022, the new Regals of Cameroon joined all Chivas ambassadors from around the world for a charity football match at Old Trafford, home of Manchester United.

In the coming months, the New Regals will help Chivas in its goal to support Cameroonian culture, through football, music, art, and fashion collaborations.

Chivas. Success is a blend.