BALLANTINE’S PRESENTS A DOCUMENTARY ON MBOLE

You’ve probably heard a lot about the Cameroon music genre “Mbole” – maybe even without realizing it. Ballantine’s whiskey, through its ‘True Music Series’, is shining a spotlight on Mbole. Over the last few years, Mbole has grown in recognition and in adulation, particularly amongst urban music fans and aficionados. And even to the point of the music taking center stage during the recent TotalEnergies AFCON.

Clearly you have a lot of questions running through your mind! Like; How did this happen? Is Mbole just a trend which will die down over time? Will its forerunners be able to carry this sound across generations

Worry not, because this documentary sheds more light on the art form itself. By taking you on a journey that traces the music from its origin, its dance, its themes, and its evolution from inception. The documentary equally delves into the essence of this unique sound, its place within the urban music family, and its future potential.

This is a giant step considering how this was a sound whose notes were mostly heard in the poor and struggling neighborhoods of Yaoundé not so long ago. The sound is now mainstream, and performing artists are able to gain recognition for their art. Meanwhile, the art form itself is still undergoing its own musical metamorphosis with its overarching themes of togetherness, love, courage, and passion.

MBOLE: FROM SPARK TO FLAME.

The link below will tell you everything you need to know about the next big thing in Cameroon “Mbole”.

Through this documentary, Ballantine affirms its commitment to bringing a True Music experience to its audience and beyond. Ballantine’s is dedicated to celebrating music communities and the people that make them thrive. And also actively seek to give a stage to the most exciting emerging talent, and a safe space for everyone to enjoy.